Firstly monitor your advertising effectiveness on RESPONSE rather than REVENUE.

It is up to your advert to generate ENQUIRIES, not sales - that is your job!

However, that said, response rates will vary depending on what you are selling and how you are selling it, timing and the value of your product/service.

For example: a kitchen fitter, architect or accountant may only get one or two responses from an advert, but because of the nature of their product/service, the money they get from one sale would recoup the cost of the advert.

On the other hand, a gardener or taxi driver may get a lot of responses, but they would need to because their profit per job is less.

At the end of the day, if your revenue from advertising covers the cost of the advert plus enough to make it worthwhile, then it has worked. If this is not the case then address these variables:

Is your advert catching the eye of the potential reader?

Is your advert placed in the right place to target the largest number of potential customers?

Are you offering an expensive/one-time product/service?

Are you getting a lot of responses but not many sales? What is going wrong there?

Are you solving a real need for the customer? Are you telling them this in the advert?

Are you advertising at the wrong time of year for your business?

More more information about how you can make the most of print advertising contact us today on 0330 660 0325