Welcome to 2012!

In addition to the usual eat healthier, drink less, exercise more resolutions of years gone past, how about contemplating some digital resolutions which you easily achieve.

Whether it’s a facelift to your website, a new blog or you’re ready to optimise your site for mobile and tablet devises, this year plan some exiting changes to your digital strategy.

2011 was all about social media and there are some valuable lessons to learn from the massive influence this channel had on consumer behaviour and audience engagement. If you’re planning on increasing your social activity or are considering joining a new platform, here are our top tips for the New Year:

- Decide on a strategy which encourages participation and shows off your company’s personality.

- Communicate authentically, openly, and keep in mind that the world is watching.

- Remember, there needs to be a conversation – not a one way push. The participants of social media are the ones in charge and the more an organisation is seen to control the dialogue the less effective it will be.

- User generated content is now an integral part in peoples research and decision making process (think Trip Advisor). If your customers are talking about you it’s better to talk with them. This means responding to both the good and the bad.

- Don’t ever stop listening, its how you found your audience in the first place and its how you’ll keep them.

Need a push in the right direction? Our team has years of experience and a proven track record, delivering award-winning work for some of the UK's biggest brands. All of our development is carried out in-house, so you can be confident we are there to respond quickly and efficiently whenever you need us.

Why not get in touch or send us your brief to find out how our digital marketing services can help your business in 2012.