Bill Board posters for Brand impact

Book your space or know what size bill board you are booking. This information will need to be passed to all who are involved in producing the bill board poster.  Make sure you do your home work on sites available that they are in your geographical area if you are not a national Brand. Make sure that the poster sites are in the right position to promote your product you want your Brand to be prominent

If you want to improve your Brand awareness there is no better way than placing your message on to a bill board. Think it through make sure that you know what you want to promote. Use a designer who knows how to design for bill boards. This is not an A4 enlargement. The design needs to be large bold and very eye catching. Use of text  is so important on a bill board. It is not good to have row upon row of text. You count how many words you can read on a bill board if you pass by in a car travelling at 60 MPH. Not a lot so keep it to a bold & use a caption or strap line that makes your product or service different from your competitors. A picture will do it every time in full colour. Again pay attention to detail it will be worth paying the money for a good photograph to take a nice product shoot.  The photograph & Designer should work together so the designer can have the shot needed for the art work.

Now it should look good as well as being eye catching and the art work is print ready. That is how your printer will require it print ready. Now you need a printer but not just any printer. They will be experienced in bill board poster printing. They will need to know what size bill board space you have booked. If you have booked a number of sites are all the sites the same size. The printer will know what is needed once he is told. The size run in sheets 48 sheet 96 sheet & 120 sheet . The printer will print as four sheet posters. The posters will be tiled as they are pasted to the bill board to make the size poster you require. You have passed the poster hanger up there ladder sticking the sheets to the bill board working from left to right. As he moves along the large bill board poster will come to life.

It will cost the same to produce a poor campaign as a good one so put a lot of thought in to a project like this so it works for your Brand. 

http://youtu.be/khoQWNyWiVg  

www.reproarts.co.uk

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